The Battle of the Broadcasters

In Take The Three’s recent chat with Austin Healey, the BT Sport rugby pundit took a very casual approach to BT’s take on ‘taking on’ Sky.

It seems the channels are, however, trading blows when it comes to their rugby coverage and BT Sport has revealed its latest trump card in the battle of the broadcasters.


After being effectively outbid for the rights to the Aviva Premiership, Sky announced it would be giving the RaboDirect Pro12 league a much-needed financial boost (reportedly increasing the money the Rabo earns from TV revenue by 50%) by showing 30 RaboDirect PRO12 games a season from 2014-15, the beginning of a four-year-deal. But it seems BT Sport wasn’t content with its exclusive Aviva rights as it has recently announced a sponsorship deal with Scottish Rugby to feature as the shirt sponsor for both Glasgow Warriors and Edinburgh Rugby, also a four-year deal.


This means the new sports channels’ logo will feature on the front of both clubs’ shirts and displayed at Scotstoun Stadium and Murrayfield Stadium as the teams compete in the Rabo on … wait for it … Sky Sports. Go figure.

Sky Sports, your move…


This season, Glasgow Warriors start their Rabo campaign against the Cardiff Blues and then face a tough away draw in the first round of the Heineken Cup against defending champions Toulon. Edinburgh Rugby will face Munster in the first rounds of both the Rabo and the Heineken Cup, travelling to Limerick in early September and returning the hosting favour at Murrayfield in the Heineken Cup in October.


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