Marking 100 days to go until the Rio 2016 Olympics, yesterday saw the launch of the kit that the nation’s greatest sport stars will wear as they compete at the Rio 2016 Olympic and Paralympic Games.
Amongst the athletes on show at the launch event were England Rugby 7s stars Tom Mitchell and Emily Scarrett, as they prepare to combine with their British rivals to form the first Olympic Team GB 7s teams. A number of big names have been thrown into the mix as being on Head Coach Simon Amor’s hit list, such as George North and Justin Tipuric, but for the time-being we’ll have to settle for knowing what the team will wear.
So here’s what the rugby kits will look like:
Designed by adidas Creative Director Stella McCartney; thelightweight Team GB and ParalympicsGB kit is a ground-breaking range of performance wear, combining the very latest in technical innovation with her signature modern design aesthetic.
The design features a new official and totally unique British Coat of Arms that has been specially created to act as a unifying symbol across multiple sports, contrasting a traditional icon with a 21st Century look and feel. Alongside the coat of arms, the design features the red, blue and white colours of the Union Flag.
McCartney consulted with athletes including 2012 Olympic and Paralympic medallists Jessica Ennis-Hill, Tom Daley and Laura Trott during the two-year creative design and testing process to ensure the kit is fit for the nation’s leading competitors.
Every element of the range features cutting-edge adidas technology, designed and developed to ensure it performs better than ever before. A new generation of lightweight, breathable synthetic ADIZERO® fabric has been used to create outfits that are on average 10% lighter than 2012, helping athletes go further and faster.
The different garments include adidas CLIMA® technology, specially-developed materials which conduct heat and sweat away from the body to ensure athletes stay dry, comfortable and can perform at their best. Whilst footwear for the track, road, and podium will feature the unrivalled energy return of adidas BOOST® technology.
Mitchell was present at the Seymour Leisure Centre in Marylebone, London, alongside leading British athletes, including Ennis-Hill & Daley, to reveal the kit.